World Centric: a B-corp, and much more…


What’s a B-Corp?

It’s a private non-for-profit label, created in the US a few years ago, and now certifying more than 1700 for-profit companies in 50 countries.

Their objective is to redefine success in business. Those companies are more ethical, have official engagements for stakeholders, and more generally, have some extra-financial objectives, which can be social or environmental for example. Famous ones : Ben&Jerry’s or Patagonia.

So our interest in this label is one of the reasons we visited World Centric, in Petaluma, Ca.

Word Centric amazing story:

World Centric  was originally a non-profit organization. Its goal was to raise awareness of the humanitarian and environmental issues. As a non-profit org, they did not want to be able to survive thanks to donations. So they decided to retail fair-trade products and compostable goods. As they went with this business, they eventually realized that it allowed them to make money. In order to keep their ideal straight, they decided to keep going on with this activity as a profit organization that is there to help non-profit org.

Now, World Centric is known as a seller and designer of biodegradable and recyclable food containers and other products.

Those products are available directly via their website, and we’ve seen them in several companies (at Uber, Culture Amp, Google, and even in NYC).

What differences do they concretely make?


Their offices produce 0 carbon emissions since 2009. Their carbon footprint comes for most of it from the production, and they try to decrease it as much as they can, by using solar, wind, and water energies. In their headquarters, they use natural light rather than electricity.

They give 25% of their profits to charities, which are selected by the employees. At the end of the year, every employee has a share of the profit and can choose to invest it in one of the pre-selected organization. In order to privilege a few organizations but be able to invest more in them, the collaborators are encouraged to exchange between them.


What are World Centric objectives for the years to come?

World Centric has been founded in 2004, and has strong core values. It is a project of a life. Aseem Das, the CEO gave to his company a mission and truly believe in it. As the company keeps growing, they decided to start producing in the US, in order to make their products locally.

Secondly, not do they only try to make a difference outside the company. Indeed, they are starting a management transformation that will make their collaborators able to take decisions and initiatives. For now on, it seems to be complexed as the growth is fast and the decisions need to be made with expertise.

According to the founder and CEO, the teams are quiet junior, and need to be trained in order to be able to take initiatives and make sure the decisions they take by themselves are the good ones.

World centric is one of those companies that have values and stick to it, thanks to a strong and inspiring leader. The money that they made with their growing activity did not change their path, and seems to serve their mission to make “a world where everyone’s basic needs are met with a beneficial impact on the environment”

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1 Comment

  1. Deux questions à la lecture de ce post, que nous rencontrons chez ADEO :
    – quel est le process détaillé de pré-sélection des organisations dans lesquelles sont reversées 25% des bénéfices
    – quel est le process de décision mis en place ? Comment font-ils face aux difficultés rencontrées sur ce process ? quelle est le process cible ? De manière générale le process de décision pourrait faire l’objet d’un focus particulier à votre retour, c’est un sujet pleinement d’actualité chez ADEO !

    Enjoy !



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